Now, I can see that if you have a published work to tout. A platform helps get the book the publicity it needs to be successful. The internet makes that relatively easy. If you have a ready-made platform, all your "friends" on FaceBook and elsewhere have supposedly been following you and should be anxious to see your book.
But what if you don't have a book to tout yet?
I've been struggling with that issue a lot lately. I have two books, one of which is probably ready for publication. But, without a platform is an agent/publisher willing to accept me or my book for publication? But how can I get a platform if I have nothing published yet?
Maybe someone can help me here. It seems like a dilemma to me.